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Discover Health and Harmony with Functional Medicine from Dr. Erica Oberg
Naturopathic Doctor Fresno Scottsdale, AZ

Naturopathic Doctor in Scottsdale, AZ

Have you ever been to a primary care doctor and wondered why they focus on treating symptoms instead of addressing the root cause of your illness? Rather than take a patient-centered approach to address questions like, “Why are you ill?” they prescribe medications that alleviate symptoms but don’t do much to solve the underlying issue that’s causing you to be sick.

When you have a runny nose, you’re handed an antihistamine. When you have high cholesterol or high blood pressure, you’re prescribed a pill that treats the number. The truth is that this approach only tackles your symptoms. When the root cause isn’t fixed, your symptoms can get exponentially worse. Remember - your body’s dysfunction isn’t due to your meds not working.

This begs the question: Wouldn't you rather address the underlying cause of your health concerns so you can experience long-term relief? As a naturopathic doctor in Scottsdale, AZ, Dr. Erica Oberg takes a functional approach to medicine and well-being instead of treating the symptoms her patients endure.

Cultivate and Enhance Your Health with Guidance from Dr. Erica Oberg

Health is a state of vibrant vitality, abundant energy, and positive affect. It can be learned, cultivated, and practiced by everyone. Dr. Oberg's approach to health and medicine combines the rigors of science with the wisdom of nature and our bodies. She is passionate about helping people experience a higher level of health and vitality. As such, her clinical practice focuses on preventing, reversing, and taming chronic disease, neuro-degeneration, and anti-aging.

Dr. Oberg specializes in nutrition & lifestyle, IV therapy, and identifying the underlying causes of disease using advanced testing and creating customized treatment plans to help individuals dial in their lifestyle, dietary supplements, peptides, bioidentical hormones, anti-aging pharmaceuticals, and more. If you’re looking for individualized, science-based, proactive functional, integrative, or natural medicine, we believe you’ll resonate with Dr. Oberg and work your way through life’s challenges with help from our functional medicine clinic in Scottsdale, AZ.

Dr. Oberg and her team of licensed providers specialize in a range of naturopathic and science-based services, including but not limited to:

  • Functional and Preventative Medicine
  • Hormone Replacement
  • IV Therapy
  • Diet and Nutrition
  • Testosterone Replacement Therapy (TRT)
  • Bioidentical Hormone Replacement Therapy
  • Anti-Aging and Regenerative Medicine
  • Exosomes and Stem Cells
  • Peptides
  • Brain Health
  • Concierge Naturopathic Root Cause Primary Care
  • More

If you're ready to reclaim your vitality and learn more about Dr. Oberg's approach to health and medicine, we make it easy to get started. The first step is to have a complimentary 15-minute phone call to ask questions and determine if her approach is a good fit. Once Dr. Oberg understands your health needs and goals, your journey to optimal health and wellness truly begins.

Now that you know more about what makes Dr. Oberg different from other physicians, let's dig a little deeper into some of the most popular programs and clinical services offered at her functional medicine clinic.

Hormone Balance Program

As people get older, many things change in life. Often, those changes are good, like having more self-control, financial freedom, and patience. Others are hard to deal with, especially when they're out of our control. Like all things in life, our hormones change when we get older. These fluctuations can cause problems for both men and women, including:

  • Mood Swings
  • Fatigue
  • Depression
  • Erectile Dysfunction
  • Sleep Problems
  • Less Bone Density
  • More Fat Around Midsection
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If those symptoms sound familiar, you're not alone. A 2019 American Psychological Association survey found that almost half of women aged 30 to 60 in the US have experienced symptoms of a hormonal imbalance. Of course, as men age, they suffer from imbalanced hormones, too. Research from BodyLogicMD states that nearly 38% of males in America aged 45 and older have a testosterone deficiency.

The good news is that balancing your hormones and addressing the root cause of your symptoms doesn’t have to be hard. It’s a realistic goal with Dr. Oberg by your side. As a functional medicine doctor in Scottsdale, AZ, she can help your body metabolize and detoxify both your own hormones and the endocrine-disrupting chemicals infiltrating your life. When your hormones are in harmony, you experience improved energy, mood, and overall health – and that’s something to be excited about.

Features of Dr. Oberg's Comprehensive Three-Month Hormone Balancing Program

Our comprehensive Three-Month Hormone Balancing Program is designed to empower you with the knowledge and tools to take control of your hormonal health. This is no "one-and-done service" - it's a holistic journey that spans three transformative months, offering the support and guidance to become confident, capable, and healthier than ever. Features of our hormone balancing program include:

Healthcare

Healthcare and Coaching

You will receive support throughout your journey from Dr. Oberg, who will provide healthcare services, and our health coaches, who offers personalized coaching tailored to your specific needs.

Plan

Diet Plan

Nutrition has a significant impact on hormonal health. A customized hormone-balancing diet plan will be provided to help nourish the body optimally based on individual goals.

Tips

Tips and Tools

We provide a range of practical strategies and tips for regulating hormone balance through your nervous system. These techniques aim to empower you to take control of your well-being.

Bioidentical Hormone Replacement Therapy, Testosterone Replacement Therapy, or Growth Hormone Therapy Balancing Program

When appropriate, we’ll prescribe you hormone replacement therapy (HRT), testosterone replacement therapy (TRT), or growth hormone peptide therapy to help balance your hormones.

At our functional medical office, we make it a point to correct the root causes of our patient's problems. We don't treat symptoms - but we do use them to figure out the underlying issues you're facing. If you notice any of the following symptoms, it could be time to consider HRT.

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Three Signs That a Male's Hormones Are Imbalanced

When you mention hormone replacement therapy, most people think the treatment is exclusively for females going through menopause. While that's partially true - HRT can relieve night sweats, hot flashes, and other menopause-related problems - men also deal with imbalanced hormones.

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Testosterone plays a crucial role in male sexual health. Low levels can result in decreased sex drive, erectile dysfunction, and other sexual performance issues. Difficulty achieving or maintaining an erection may be a sign of imbalanced hormones or low testosterone levels.

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When your sleep patterns change - like when you have trouble falling or staying asleep - it could be a sign of a hormone imbalance. Testosterone is involved in regulating the sleep cycle, and insufficient levels of it can disrupt quality rest.

Naturopathic Doctor Fresno Scottsdale, AZ

Imbalances in hormones can affect mental health and mood. If a man shows signs of irritability, mood swings, or depression, it could indicate low testosterone or other hormonal issues. Hormone replacement therapy can help regulate mood by balancing your hormone levels.

Three Signs a Female's Hormones are Imbalanced

Menopause happens when a woman has not had a menstrual cycle for at least 12 consecutive months. It is a result of declining sex hormone levels, causing the ovaries to stop releasing egg cells. During menopause, women face a range of challenges.

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Testosterone plays a crucial role in male sexual health. Low levels can result in decreased sex drive, erectile dysfunction, and other sexual performance issues. Difficulty achieving or maintaining an erection may be a sign of imbalanced hormones or low testosterone levels.

 Natural Health Care Fresno Scottsdale, AZ

Irregular menstrual cycles are a common sign that women are nearing menopause, and their hormone levels may be shifting. The frequency of their periods may increase or decrease, and the amount of bleeding could be more or less than usual, while also lasting for a shorter or longer time.

 Naturopathic Treatment Fresno Scottsdale, AZ

Hot flashes are perhaps the most well-known symptom of menopause and a frequent sign that a woman's hormones are imbalanced. Hot flashes are sudden feelings of warmth and sweating that are usually most intense on your face, neck, and chest.

Don't let hormone imbalances dictate your life. Take the first step towards reclaiming your balance, energy, and vitality. By working together with Dr. Oberg and her team, you can unlock the path to a healthier, more harmonious you.

Personalized IV Therapy

When you choose Dr. Oberg as your naturopathic doctor in Scottsdale, AZ, a new world of healthy living and wellness options are at your disposal. One of the most popular and effective ways to give your body the goodness it needs is with custom IV therapy at our functional medicine office.

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What is Personalized IV Therapy from Dr. Oberg?

Customized IV therapy from Dr. Oberg is all about tailoring your treatment to meet your health goals and needs. Unlike one-size-fits-all IV clinics, our team considers factors like nutrient deficiencies, hydration levels, and overall health to create a customized infusion. This personalized approach gives you better and more applicable results, whether you're looking to get a boost of energy, fortify your immune system, or get relief from a specific ailment.

Your custom IV therapy begins with a consultation with Dr. Oberg. During your initial meeting, we’ll get a better sense of what your brain and body needs. From there, we’ll create a custom infusion for you – not just a formula that matches your height, weight, and age.

Our IV drip therapy menu includes infusions such as:

  • Detox
  • Forever Young
  • Beauty from Within
  • Immune Boost
  • Cardio Tonic
  • Rehydrate and Rebalance
  • Performance and Recovery
  • NAD+
  • Exosomes
  • Custom IV Infusions

Does IV Therapy Really Help?

IV therapy is considered one of the best ways to get the nutrients and immune-boosting goodness your body needs because it gives you a more direct, efficient means of delivery. Unlike oral supplement, which often falls short due to digestive limitations, IV therapy ensures swift and comprehensive nutrient absorption. Some of the biggest benefits of IV therapy from a functional medicine doctor in Scottsdale, AZ include the following:

IV fluids and electrolytes rapidly hydrate your body, providing an efficient remedy for dehydration resulting from illness, physical activity, or excessive alcohol intake.

IV treatment is able to increase energy and fight tiredness, which can make you feel re-energized.

IV infusions containing immune-enhancing vitamins and antioxidants can fortify your immune system and assist in recovering from illness.

IV therapy containing growth factors, exosomes, and vitamins is effective in improving the health and appearance of the skin and hair. These components complement hair and facial microneedling treatments exceptionally well.

IV therapy can help reduce the symptoms of toxic exposure, like headaches, nausea, fatigue, and dehydration, whether it's from a basic hangover or prolonged exposure to molds, heavy metals, or other toxins.

Dr. Oberg’s personalized IV infusions can serve as an initial boost for making lifestyle changes and play a role in a sustained plan to control persistent conditions like diabetes, autoimmune disorders, cancer, heart disease, and others.

Support Mitochondria function and Anti-aging

Dr. Oberg offers carefully sourced and research backed regenerative therapies such as exosome and stem cell infusions. These can be powerful options for people recovering from chronic infections such as long COVID or Epstein Barr or Lyme. They are also powerful for neuro-regeneration and we frequently use them in stroke recovery and for traumatic brain injury.

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Dr. Oberg Has an IV Infusion with Your Name on It

Dr. Oberg offers personalized IV micronutrient therapy tailored to address specific nutritional deficiencies, hydration needs, and overall health. This therapy is based on advanced testing that evaluates your cells' nutrient levels. Whether you need more energy, a stronger immune system, or relief from different health issues, IV drip therapy can be customized to help you rediscover the very best version of yourself.

Anti-Aging and Regenerative Medicine

As we get older, our bodies experience a range of changes that affect our health and appearance. These changes are primarily caused by issues with mitochondria and cellular aging. However, there have been significant developments in regenerative medicine, offering the potential to turn back the hands of time and improve health. Schedule a consultation today with Dr. Oberg to begin your journey with regenerative medicine.

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Regenerative Medicine Explained

Regenerative medicine is an exciting, innovative field that centers on activating your body's innate regenerative abilities to repair and revitalize tissues, cells, and organs. Its focus is on improving your body's natural healing processes to counteract the impacts of aging and different health issues. If you find that old, nagging injuries won’t go away or that fine lines and wrinkles have become overwhelming, anti-aging medicine from a functional medicine doctor in Scottsdale, AZ may be perfect for you.

At our naturopathic medical office, we use treatments like IV therapy, hormone replacement therapy, and Peptide Therapy to manage a broad array of health and aesthetic concerns. These treatments can aid in tissue repair, inflammation reduction, and enhancement of cellular function.

Anti-aging services offered at our functional medicine clinic include the following:

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Peptides are fundamental components of proteins and play a crucial role in various biological processes, such as the aging process. Dr. Oberg offers peptide treatments to help counteract age-related decline, enhance muscle growth and performance, improve skin health, and more.

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When you bring your hormones back into balance, you can fight back against issues such as fatigue, mood swings, reduced libido, and even erectile dysfunction.

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Replenish vital nutrients, antioxidants, and hydration for improved energy levels, skin health, and immune support.

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Exosomes are tiny vesicles generated from mesenchymal stem cells. These vesicles serve as powerful communicators, transmitting signals to various tissues in the body. Their main function is to trigger healing, regeneration, and repair processes, mimicking the actions of younger cells. They are considered to be one of the most effective strategies for combating the aging process.

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When nutrition guidance, lifestyle adaptations, and powerful supplements are combined with naturopathic medical therapies from Dr. Oberg, you can reverse chronic diseases in your life and reach your anti-aging goals.

Who is the Best Candidate for Regenerative Medicine from Dr. Erica Oberg?

Our goal with regenerative medicine treatments is to rejuvenate deteriorating or aging tissue. Our approach to treatment centers on fixing and reversing damage instead of solely addressing symptoms like pain. Regenerative medicine harnesses the power of healthy cells to renew and restore function by enhancing the body's innate capacity for self-healing.

Dr. Oberg uses regenerative medicine to treat a range of issues, both aesthetic and injury-related, including the following:

 Natural Health Care Fresno Scottsdale, AZ
  • Stroke
  • Traumatic Brain Injury
  • Long Covid
  • Chronic Fatigue & Epstein Barr Virus
  • Skin Tone and Skin Health
  • Neuropathy
  • Sexual Health Issues
  • Joint Pain
  • Tendonitis
  • Arthritis
  • Saggy Skin
  • Damaged Cartilage
  • Back Pain
  • More

Experience the future of anti-aging and regenerative medicine with Dr. Erica Oberg. Contact us today to schedule a consultation and embark on your journey to a healthier, more youthful you.

What Our Clients Are Saying

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The Premier Naturopathic Doctor in Scottsdale, AZ

When you visit our functional medicine clinic, you can rest easy knowing Dr. Erica Oberg uses her unique skills, knowledge, and naturopathic principles for the betterment of your health and well-being. Unlike many traditional primary care providers, our team combines the best aspects of traditional wisdom and modern scientific medicine to diagnose, treat, and prevent chronic diseases.

You don't have to worry about us suggesting addictive pain medications or treatments that simply mask your aesthetic or medical challenges. Instead, our goal is to address the underlying factors holding you back. If you're ready to take the first step toward purposeful progress and healthy living, contact us today.

Latest News in Scottsdale, AZ

High-end glam or vintage charm? Accommodation options abound in Scottsdale, AZ

The OHasis pool at Hotel Valley Ho (photo credit Hotel Valley Ho)TORONTO — Scottsdale has long been a favourite destination for Canadian travellers heading to the Grand Canyon State.There’s no shortage of accommodation options here. And for the traveller who wants to experience Scottsdale’s renowned high-end glam, along with a taste of vintage Scottsdale with a fun 1950s vibe, two distinctive accommodation options are guaranteed to please.Here’s a look at Fairmont Scottsdale Princess, and Hotel Va...

The OHasis pool at Hotel Valley Ho (photo credit Hotel Valley Ho)

TORONTO — Scottsdale has long been a favourite destination for Canadian travellers heading to the Grand Canyon State.

There’s no shortage of accommodation options here. And for the traveller who wants to experience Scottsdale’s renowned high-end glam, along with a taste of vintage Scottsdale with a fun 1950s vibe, two distinctive accommodation options are guaranteed to please.

Here’s a look at Fairmont Scottsdale Princess, and Hotel Valley Ho …

FAIRMONT SCOTTSDALE PRINCESS

Guests can indulge in lavishness and convenience at this haven of on-site activities. Geared for all ages, Fairmont Scottsdale Princess is a AAA Five Diamond luxury resort designed to reflect the beauty, warmth and charm of the Southwest.

Think sophisticated Southwestern style in a unique desert environment. The property is located on 65 acres in the heart of the Sonoran Desert.

The final phase of a US$60 million renovation wrapped up a few years ago, adding 102 guest rooms to raise the resort’s total to 750. With the addition of the 53,000-square-foot Palomino Ballroom and Conference Center, the resort has more than 316,000 square feet of meeting space, making it the largest Fairmont meetings hotel in the world.

Fairmont Scottsdale Princess is home to five restaurants and lounges, a brand new pickleball court, a spa and six heated outdoor swimming pools, including Sonoran Splash with two waterslides.

Golfers, take note: Fairmont Scottsdale Princess is located next to the renowned TPC Scottsdale. The club has two courses that are part of the Tournament Players Club network of golf courses operated by the PGA Tour. The Phoenix Open has been played on the Stadium Course since 1987.

The Clubhouse of TPC Scottsdale includes The Toro Restaurant & Rum Bar, which has a spacious patio with views of the McDowell Mountain range, overlooking the 18th hole of the TPC Scottsdale Stadium course.

Visit ScottsdalePrincess.com for more details.

.

HOTEL VALLEY HO

For a laidback, throwback vibe, a true icon in downtown Scottsdale, there’s Hotel Valley Ho.

The property opened in 1956 and now represents one of the best-preserved examples of mid-century modern architecture in the U.S.

Independently operated and locally owned, the hotel became a hideaway for Hollywood celebrities like Bing Crosby, Tony Curtis, Janet Leigh and Zsa Zsa Gabor in the 1950s and 60s.

Hotel Valley Ho has 241 rooms, including luxurious suites in The Tower. There’s a VH Spa for Vitality + Health, meeting and event space, the serene OHasis Pool, and seasonal American cuisine at ZuZu and the ZuZu Lounge. The OH Pool, with its cabanas, bar, kitchen and upbeat entertainment in the summer, rounds out this mod hotel.

The property can best be described as hip and stylish with a good vibe for relaxing and socializing around the pool. It’s modern, yet with a retro feel. To relax, try strolling the property taking in the tranquil water features.

This four-star hotel offers an architectural walking tour of the buildings and grounds. Led by experts from Scottsdale’s Ultimate Art & Cultural Tours, the walk gives a historical perspective of the mid-century modern design of the hotel.

Visit HotelValleyHo.com for more information.

The Arizona Office of Tourism is represented in Canada by Reach Global Marketing. To learn more about travel to Arizona, go to VisitArizona.com. To read Travelweek’s interview with Lisa Urias, Executive Director, Arizona Office of Tourism, click here, and for the latest on Porter Airlines’ new flights to Phoenix from YYZ, click here.

Anhelo to close in downtown Phoenix, new concept coming soon

Flour & ThymeWe’re committed to providing you with the election coverage you need as you cast your vote. We’re aiming to raise $3,250. If you value journalism like ours that strengthens democracy and holds our leaders accountable, please make a contribution today.Contribute NowProgress to goal$3,250$1,600Share this:Audio By CarbonatixAfter thre...

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We’re committed to providing you with the election coverage you need as you cast your vote. We’re aiming to raise $3,250. If you value journalism like ours that strengthens democracy and holds our leaders accountable, please make a contribution today.

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After three years of operating on the ground floor of the Orpheum Lofts, chef and restaurant owner Ivan Jacobo is moving his fine dining restaurant Anhelo out of downtown Phoenix and into the heart of Old Town Scottsdale.

Known for its haute cuisine, white tablecloth elegance and award-winning wine list, Ahnelo’s last day of service will be Nov. 23. Jacobo says the final tasting menu will feature his favorite courses from menus over the years for the “one last hurrah” in that location.

Jacobo aims to debut Anhelo in its new location at the southeast corner of Goldwater Boulevard and First Avenue on Feb. 14, 2025.

At a tree-lined spot where lush foliage will greet diners approaching the door, the entry will feature a water fountain, picturesque flowers, romantic lanterns and other fixtures to set the mood. Customers will be welcomed with a tasting pour of bubbles.

“Fine dining is an experience that should start at the moment you walk in the door,” Jacobo says. “Here, it felt like I had the opportunity to take Anhelo to the next level, where we create an experience that begins when you walk toward the restaurant.”

Born in Mexico and raised in Goodyear since he was 3 years old, Jacobo originally didn’t plan on helming a fine dining restaurant. But, Anhelo evolved into one, fueled by the chef's creative and sophisticated dishes and a Wine Spectator award-winning wine list.

When the chance to move into Old Town presented itself, Jacobo saw the opportunity to take his hospitality dreams even further, with a new build, no expense spared and just about every desired detail coming to fruition, including an expansive patio and ample parking lot. Both are amenities he lacks in downtown Phoenix.

“I have an opportunity to create a dream restaurant that any chef would die for,” Jacobo says.

Flour & Thyme

What's next in downtown Phoenix?

However, this doesn’t mean the Orpheum Lofts space will sit vacant.

Jacobo plans to move his new concept Flour & Thyme into Anhelo’s spot and start churning out a tasting menu and a la carte dishes on Dec. 6.

A slightly more relaxed version of its sister restaurant, Flour & Thyme was slated to open earlier this year in central Tempe, within walking distance of Jacobo’s home. However, that deal fell through.

As he's moving Anhelo to Scottsdale, Jacobo also saw an opportunity to open Flour & Thyme in its former space. Here, diners will discover an elegant atmosphere but with less formal touches, like natural stone tables rather than those covered with white linen tablecloths.

Expect a menu of starters like foie gras, a raw bar and handmade pasta dishes. The main course lineup boasts slow-roasted duck breast with carrot puree, micro carrots and Arizona pinecone syrup; and bluefin tuna au poivre, Jacobo’s seafood version of the iconic steak au poivre. A seven-course tasting menu with a wine-pairing option will also be available.

“This is my love letter to downtown Phoenix,” Jacobo says.

Flour & Thyme

Opening Dec. 6 114 W. Adams St., C103

Anhelo

Opening Feb. 14, 2025 7007 E. First Ave., Scottsdale

PXG makes golf apparel push at Scottsdale Fashion Square store

Parsons Xtreme Golf – or PXG – the premium golf company and club manufacturer, is trying to highlight its retail offerings beyond golf clubs with a new pop-up apparel and accessories store with a six-month lease in Scottsdale Fashion Square.On Nov. 1, Scottsdale-based PXG opened its first retail location that does not have its custom club fitting areas and golf simulators, but rather just its high-end clothing options, which the company’s chief marketing officer Renee Parsons said could benefit from a different retai...

Parsons Xtreme Golf – or PXG – the premium golf company and club manufacturer, is trying to highlight its retail offerings beyond golf clubs with a new pop-up apparel and accessories store with a six-month lease in Scottsdale Fashion Square.

On Nov. 1, Scottsdale-based PXG opened its first retail location that does not have its custom club fitting areas and golf simulators, but rather just its high-end clothing options, which the company’s chief marketing officer Renee Parsons said could benefit from a different retail setting.

“Our full-service PXG stores are beautiful – they're just a little bit darker and maybe a little masculine looking,” Parsons told the Business Journal. “With this one we decided to do a lighter, more fashion forward environment.”

The Fashion Square store has both male and female apparel, as well as golf, pickleball and other lifestyle accessories.

Expand

The first-ever PXG Apparel Pop-Up retail store at Scottsdale Fashion Square will be open from Nov. 1 through April 2025. Expand to read more

Parsons Xtreme Golf

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An apparel-only store has been talked about at PXG for a while. In fact, Parsons said the company was close to opening one in early 2020 but backed away from those plans when the Covid-19 pandemic hit.

After the pandemic, PXG made a big push for opening full-service retail stores across the country and internationally. With that push slowing a little — only four or five stores are set to open in 2025, compared to 10 in previous years — Parsons said it was time to try the apparel store again, and it also made sense to do it in Scottsdale, the company’s hometown.

“We're going into peak season for Scottsdale and Phoenix,” Parsons said. “It's golf season and we've got holidays. You have lots of tourists and lots of things going on in the Valley. We'll capitalize on the Phoenix Open and then we launch our Spring/Summer Collection March 1.”

The company worked with Macerich Co. (NYSE: MAC), the owner and management company of Scottsdale Fashion Square and several other malls in the Valley to work out the details for the new store.

PXG opened in Fashion Square’s so-called Luxury Wing, and while the brand differs from Prada or Dior, Parsons said there is crossover with PXG’s target customers and luxury shoppers, and she pairs a lot of her PXG products with designer labels.

The new store is meant to serve multiple functions: introduce the brand to more people, show off the high-quality apparel, drive retail sales around the holidays and make more connections between the company and its customer base.

PXG signed a six-month lease for the space at Fashion Square. If the store is successful, Parsons said she would like to extend their lease in Scottsdale and she is already looking at other geographical locations that could be good for PXG clothing stores, but the company has not yet signed any leases.

Parsons — who was honored as one of the Business Journal's Outstanding Women in Business in 2023 — was given the role and title of chief marketing officer in October. She said she’s been very involved with PXG, especially on the marketing side, for the past five years, so when the company decided to make some shifts within the organization, Parsons raised her hand for the CMO role.

“We're transitioning now over the next few weeks, and I'm really excited about it,” she said. “This is perfect timing as we're going into a New Year and looking at some big things for the PXG brand.”

Parsons said the marketing strategy under her leadership will focus on telling PXG’s story. She said as the company has grown its retail footprint over the past several years, it has become clear that the brand operates very differently from other companies in the golf space, and she wants to highlight PXG's unique story.

Parsons’ husband, Bob Parsons, is the former CEO of GoDaddy and the founder of PXG in 2014. The company has three standalone retail stores in the Phoenix area and 25 stores in total across the U.S. It also sponsors several professional golfers on the PGA and LPGA tours.

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